If you've recently strolled down the lanes of your nearby supermarket and felt bewildered, you likely aren't alone.
Contemporary supermarkets and shops nowadays are filled with various novel items that deviate from the regular necessities most people typically expect.
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Consider, for instance, the expansion of the plant-based meat industry.
Ten years back, if you queried an average American consumer about their willingness to sample alternatives or meat substitutes, they'd likely assume you meant switching from beef to chicken in a hamburger.
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Their response regarding giving it a go would likely have been a resolute "no."
Currently, the plant-based meat sector is estimated to be worth nearly $4 billion, as per recent assessments. Many supermarkets and quick-service restaurants now place these vegan burgers next to traditional meats.
Functionally enhanced drinks are an expanding market segment.
A rapidly expanding section in the supermarket is the realm of functional beverages.
Functional drinks, which promise advantages such as improved digestion, enhanced immunity, and even better moods, have seen significant growth in recent times.
With an increasing number of people attempting to kick their soda habit and choose healthier drink options, many are turning towards alternatives that offer a similar sweetness and fizz they crave.
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Several top choices among beverages feature prominently here, including Poppi, known for launching a Super Bowl ad in 2025, alongside Olipop, offering classic tastes such as Vintage Cola, Classic Grape, and Classic Root Beer.
Moreover, the functional beverages market is a significant industry. In 2023, this sector was estimated to be worth approximately $234 billion. It is projected that by 2034, the value will almost double to reach about $437 billion.
Coca-Cola launches new drinks
Being the biggest US participant in the beverage sector, Coca Cola ( KO ) cannot remain passive and allow emerging competitors to gradually erode its market share.
Therefore, the major beverage company is introducing its own functional drink as a spin-off from its already well-known Simply line.
The newly introduced beverages named Simply Pop will contain six grams of fiber along with added Vitamin C and zinc. The Simply Pop range will be available in various tastes, such as:
- Strawberry
- Pineapple Mango
- Fruit Punch
- Lime
- Citrus Punch
Coca-Cola is presenting Simply Pop as being rich in prebiotics and beneficial for digestive well-being, and these beverages will incorporate genuine fruit juice.
The beverages will be available in stores nationwide by late February, hitting shelves at major grocery outlets like Amazon Fresh throughout the country.
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