It's simple to get stuck in familiar skincare habits and keep using the same makeup products and methods for years on end. However, your facial appearance at 50 differs from how it was just a short time ago, which means that what used to work might not accentuate your finest traits anymore.
"Many of us started learning how to put on makeup during our early 20s, and back then, we just wanted to appear more mature," she stated. Ariane Poole , a 66-year-old specialist in cosmetics for women over 50 and the creator of Ariane Poole Cosmetics. If you compliment an 18-year-old by saying she appears 25, she'll be delighted. However, telling a 58-year-old that she seems like she's 65 will likely upset her. People aren't seeking to look good relative to their age; they want to appear young. whatever In our time, adaptation is crucial."
We spoke with seasoned makeup professionals — each over 60 years old — who shared their insights on assisting other women in moving past outdated methods and embracing fresh techniques for maintaining a vibrant look. They highlighted several frequent errors they encounter and provided wise strategies to steer clear of these issues.
I strongly believe that you can improve everything with makeup," Poole stated. "There’s no need to apply excessive products on your face, nor do you require fillers or Botox.
If you haven’t already done so, pay attention to these five crucial areas and consider making changes to both the products you use and how you apply them.
1. Foundation
If you've never tried primer before, this might be an excellent moment to begin. According to the experts we consulted, it’s considered a godsend. "One frequent issue with foundation is that it tends to fade away after just a few hours when put onto mature, drier skin," they explained. Tricia Cusden , 75, the individual who established Look Fabulous Forever ." Eye shadows can settle into creases on wrinkled eyelids, and lipsticks might smudge into the lines surrounding the lips. To address all of these issues, applying primers can assist in keeping your makeup securely in place."
It's crucial to reassess hues and tones periodically as well. According to Poole, "Select a color that complements your jawline rather than your cheeks." He suggests testing a sample on your chin for comparison. Should you find yourself looking pale initially, avoid opting for a deeper base; instead, consider using some bronzer.
Makeup artist Sandy Linter , 76, mentioned that if you've become accustomed to using powder, you might consider trying a reformulated option. "I advise my clients that they can achieve a more radiant appearance by combining moisturizer, primer, and foundation," she explained. If you have previously encountered negative experiences with foundation, Linter recommended giving them another chance: "There’s no reason to fear foundations anymore; despite their former reputation for looking overly mask-like, today's formulations actually enhance your skin texture and overall appearance."
2. Eyebrows
Hair can get thinner and sparser as we age, which can affect the look of eyebrows ― and that has a big impact on overall appearance. “Brows add balance to the whole face and definition to the eye area, so they’re important,” Cusden said. The color you’re using to enhance them makes a big difference, she added, warning against using the same old eyebrow pencil you’ve always used. “Enhancing brows to match one’s original hair color may look a bit heavy,” she said. “If your hair has gone from brown to gray or blonde, then a soft taupe color for brows can look good.”
It's equally important to keep an eye on how both eyebrows develop over time. "Eyebrows usually do not age uniformly," Poole pointed out. "I suggest utilizing either eyebrow pomade or mascara, while observing whether one eyebrow requires more filling than the other. Additionally, ensure that the outer part of your brows remains level rather than sloping downward, as this could create the illusion of droopy eyelids."
3. Eyeliner
Yes, you still can use eyeliner. No, it shouldn’t be black. “Our eyes lose definition and seem smaller as we age, so you definitely need eyeliner,” Poole said. “But it shouldn’t look harsh. Instead of black, opt for charcoal gray or deep navy. Fair skin might do well with muted brown or soft olive. Deeper skin tones look great with navy or deep plum colors.”
Are you still unsure about mastering eyeliner like an expert? According to Poole, "Line your upper lash line, but halt slightly short of the outer corner of your eye. Doing this can make your eyes appear more open and prevent them from seeming droopy."
4. Concealer
If you've been applying concealer first, it's time to change your routine and "put it on" afterwards. on top of your foundation or tinted moisturizer,” Poole said. In the past, she explained, concealers tended to be thick and heavy, but they’re now more lightweight. Because of that, you don’t want to displace them when you apply foundation, which is why they go on after.
“And if you’re dry under the eyes, I love using a daytime eye cream, followed by concealer and then foundation,” she said.
5. Blush
Even if you didn’t wear blush when you were younger, you may find it helpful now as your skin tone changes. “I feel that blusher is essential on an older face to restore a lovely healthy glow which lights up the whole face,” Cusden said.
Where should it be placed? Experts recommended adopting a more deliberate technique rather than hastily swiping it somewhere between your nose and your eyes. "Placing it too high on the cheekbones can highlight areas beneath your eyes as well as your jawline," according to Poole. Instead, she advises: "Position it directly on the cheekbone, but ensure it’s not positioned any higher."
It could be an opportune moment to discard your outdated powdered blush and transition to a more dewy option. "A cream-to-powder blush formula works best for me because you can apply it smoothly as a cream yet blend it effortlessly with a brush just like a powder," explained Cusden.
Poole likes to place blush directly on the cheekbones, whereas Cusden advocates for a more defined technique: "I like to form a teardrop shape angled upwards, where the broader end sits on the cheeks and narrows as it reaches the hairline, aligning with the height of your pupils." She recommends beginning near the inner corner of the eye and following downward till you locate the underside of the cheekbone. "Commence applying the blush here and use a brush to gradually merge and extend the hue upward toward your hairline," she explained.
Beauty Is Ageless
In conclusion, always be gentle with yourself. As Cusden stated, "I reject the notion that getting older is a sign of weakness." Everyone ages, yet this should not prevent anyone from being amazing. Additionally, it doesn’t imply that we cannot use wonderful products to improve our appearance. I am fond of my matured face since it reflects a lifetime of positive experiences and living well."
Take a look at makeup artists' top picks for appearing more youthful, listed below.
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An active enzyme exfoliator
For Bobbi Brown Cosmetics artist-in-residence Carola Gonzalez, Regularly exfoliating your skin (approximately three times per week) is crucial.
"When it comes to makeup application, mature skin needs to be polished to remove dead skin, dry patches, and increase skin cell turnover," she said, adding that exfoliated skin will also make foundation look smoother and more even.
She employs an active exfoliating product that utilizes strong fruit enzymes to softly remove dead skin cells, combined with nourishing plant oils and honey to aid in restoring hydration and clearing blockages.
A skin corrector stick
A glowy medium coverage foundation
"As skin matures, it starts to lose luster and luminosity. Skin starts to become more dehydrated, dull, and wrinkles become more pronounced," Gonzalez said. Because of this, she and nearly all of the other makeup artists we spoke to said that it was best to choose a foundation that's hydrating, lightweight and has a non-matte finish.
Jeanette Aguirre , a lead makeup artist based in Los Angeles for Glamsquad She mentioned that she adores this radiant silk foundation from Giorgio Armani on older skin since it doesn’t settles into fine lines and wrinkles. This moisturizing product promises to minimize flaws and provide a glowing look.
Our team of makeup artists also suggests trying these comparable formula foundations: Future Skin Gel Foundation by Chantecaille , Koh Gen Do Maifanshi Moisture Foundation and Dior Forever Skin Glow .
An SPF-infused color correcting cream
"I can't stress enough how important it is to wear sunscreen daily to avoid premature skin aging," Aguirre said, something repeated by many of the others as well.
To achieve a more natural, everyday makeup appearance, Aguirre opts for Supergoop’s color-correcting cream, which includes mineral SPF50 to shield against both UVA and UVB rays. According to her, she appreciates how most CC creams provide flexible and layerable coverage along with their ability to enhance skin texture smoothly without looking artificial.
CC Screen also includes several skincare components such as apple extract to aid in illuminating the skin and red seaweed extract that may assist in safeguarding the skin from harm caused by free radicals.
A lightweight setting powder
Los Angeles-based makeup artist Susan Zeytuntsyan said that setting powder has a tendency to settle into and accentuate fine lines, so it's important to only spot powder using a small brush , but only apply it where you actually need it, like the T-zone.
Zeytuntsyan recommended using an extremely fine-milled loose powder. She particularly likes the Hourglass brand as it contains reflective particles that preserve the luminous effect while ensuring your makeup stays set.
A rich, multi-tasking moisturizer
As per Zeytuntsyan, moisturizing the skin stands out as one of the key stages in preparing for makeup application. The reason being, applying cosmetics onto parched skin may result in an uneven appearance or cause them to settle into tiny wrinkles.
For aging skin, apply a deeply nourishing and hydrating moisturizer before your foundation," she advised. "My favorite is the Embryolisse Lait Creme Concentre.
This renowned French skincare product serves dual purposes as a hydrator and a makeup base. It includes a mixture of soothing aloe, skin-smoothing soy proteins, along with shea butter and beeswax for their softening properties.
A natural airbrush bronzer
Brett Freedman, a Los Angeles-based celebrity makeup artist, said that as we age, we lose the color in our skin. Adding a lift of tawny or bronze to your usual routine makes skin look warmer, more glowy and all-around healthier.
He recommended applying Charlotte Tilbury's Airbrush Flawless bronzer. This product features a pressed powder formulation enhanced with micro-fine perfecting powders, offering a smooth texture when applied to the skin along with hyaluronic acid to provide moisture.
A top-rated eyelash curler
As per Freedman, nothing broadens one's perspective like curling the eyelashes.
"He mentioned that once your eyelashes are inside the curler, you should press and hold for about ten seconds," he warned, advising against repeatedly clamping them as this method does not properly 'set' a curl and will not make it last.
This top-rated stainless steel eyelash curler guarantees not to pinch the sensitive skin near the eyes and features extended silicone cushions designed to prevent lash breakage.
A chocolate-colored eyeliner pencil featuring a subtle sparkle
"A suggestion I often share with women looking to update their makeup routine as they age is to transition from using black eyeliner to opting for a browner hue instead. Allow the black color of your mascara to serve as the darkest element," Freedman advised.
He adores the MAC Cosmetics' Eye Kohl eyeliner pencil in the shade Teddy, as it offers an ideal dark brown hue complemented by just enough shimmer to reflect light and enhance dimension.
To add more contrast without overwhelming the design, Freedman recommended opting for a somewhat lighter shade of brown, such as the one offered by MAC cosmetics. Powersurge , along the lower lash line.
A brightening under-eye cream
A set of 8 cooling eye gel packs
An "inner radiance" complex enhancer
Garrison’s top choice for attaining that “glowing-from-within” look is Charlotte Tilbury’s popular Hollywood Flawless Filter, an exclusive item designed to moisturize, brighten, and minimize flaws.
"You can mix it in with your foundation for an all over dewy finish or just apply it to the high points of your face, like the tops of your cheekbones, for added radiance," Garrison said.
A smoothing lipstick primer
A creamy lip liner
Setareh said the melanin in our lips can fade with age, making them look smaller than they really are, or smaller than they once were. Using a lip liner to slightly over-line the top lip and just the center of the bottom lip can help create a more full look and draw attention to the center of the face.
She mentioned that she stays away from drying lipsticks or matte paint-like lip products. Typically, she opts for NYX brand lip liners instead. These lip pencils come in a wide range of colors, offering a smooth texture along with lasting wear.
A neutral matte eyeshadow palette
Setareh commonly brightens the eyes of her mature clients, which she achieves using matte shadows from a Viseart eye palette. This professional makeup brand is known for producing richly pigmented eyeshadows that are easy to blend.
"I use a matte or satin highlighter in the corner of the eyes and move it upwards under the brown bone. This is better than trying to use concealer under the eyes, which creases tremendously," she said.
For an extra wow effect, Setareh also applies a flesh-toned or white liner up to the lash line, which can make the eye seem more open and vibrant.
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