Frontier Airlines has introduced special offers for a short period, coming shortly after Southwest verified it would remove its 'Two suitcases can be checked for free' policy .
The well-known airline announced a new promotion enabling customers to reserve a checked baggage and select their seats at no extra cost.
"If your airline seems to be neglecting you, perhaps it’s time to consider ending things," said Frontier in their witty press statement following customers being removed from Southwest due to bag fees.
'The Frontier has arrived to capitalize on the comeback, providing a new beginning with an unmatched offer.'
"We have always shown genuine care. While some airlines are moving away from what passengers appreciate, we are heading towards it," he stated. Barry Biffle , CEO of Frontier.
Consider this the definitive way to break up with your former airline. If customers choose to support us, we will keep these benefits ongoing.
The benefit applies to travelers booking a Frontier flight online or on the airline's app departing from May 28 through August 18.
Nevertheless, customers need to enter the promotional code 'FREEBAG' to avail of this deal.
This promotion will include only one complimentary checked bag per individual, with the usual weight restrictions still applicable.
Regular travelers appreciated the new benefit – noting that this arrives as other carriers are creating frustrations among their clientele.
Someone commented: "Southwest is struggling like they're swallowing checkers, whereas Frontier is calmly playing chess."
Another addition was: "I wish I could have been a fly on the wall in Frontier’s marketing department once Southwest unveiled their new policies."
A third of the respondents commented: "These airlines are being petty. Southwest says they will start charging for bags, whereas Frontier states that bags will be free with them beginning in May."
Among the forthcoming alterations highlighted in Frontier’s press statement are the introduction of UpFront Plus seating along with First Class seating across all its flight routes.
'At the end of the day, travelers just want to be valued,' Biffle said in the press release.
We’re reviving what travelers adore about air travel – complimentary baggage, unrestricted seat choices, and adaptability – all without additional charges. No tricks, just excellent value.
Airlines enthusiasts found themselves in turmoil when Southwest declared they would begin imposing fees for checked luggage on all bookings made starting from May 28th.
It has been more than 50 years since the airline last required its passengers to make such payments.
The elimination of the 'two bags fly free' policy instantly resonated with users on Twitter and Reddit.
Several flyers stated they would cease using Southwest due to protests, expressing intentions to change airlines and revoke their membership cards.
'It was a great run and a shame this policy is coming to an end,' one commenter said about the policy on Reddit.
Customers had already been infuriated with the airline in 2024 after announcing it would begin assigning seats to its customers to help with customer comfort while boosting profits.
'Southwest's decision to start assigning seats and plan to add extra-legroom seats prove an old dog can learn new tricks,' Henry Harteveldt, president of Atmosphere Research Group, told CBS News .
'This will lead to smoother and more pleasant journeys for passengers. Additionally, it ought to enhance the airline’s financial performance.'
Frontier announced that its total operating revenue reached approximately $1 billion during the third month of their financial period.
That figure surpassed its previous quarterly records and marked a 12 percent rise from the fourth quarter of 2023.
In 2024, Frontier disclosed earnings of $3.8 billion, marking a 5 percent increase from the previous year’s figure.
'Biffle stated in an earnings report released on February 7th that our revenue and network strategies led to unprecedented fourth-quarter income, positioning us for substantial year-over-year RASM expansion in 2025. This supports our aim to reach double-digit adjusted pretax margins by the summer of 2025,' he explained.
I am proud of Team Frontier for their contributions to these achievements and their dedication to providing outstanding customer experiences along with the finest overall value in air travel.
Daily Mail has reached out to Frontier for comment regarding its new offers.
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