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HANA, Maui — Growing up in Hawaii If someone asked me about a spot that’s “untouched and not overrun” in the island chain, I’d likely find myself amused enough to laugh.
That’s because locating them can be quite challenging. Although Hawaii offers numerous idyllic settings such as pristine white-sand beaches and breathtaking waterfalls, these attractions draw large crowds too. Most popular destinations have become staples on every traveler's list, turning areas like Waikiki and Kaanapali into small urban centers with their share of tourism amenities. (If you're seeking hidden gems, those remain exclusive to residents.)
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Next, I visited Hana, and now my perspective has shifted.
Situated in southeast Maui, Hana was once a sugar plantation and cattle ranching community, remaining true to the unhurried lifestyle of ancient Hawaii. Nestled amidst rainforests and rugged coastal landscapes formed by volcanoes, this hidden gem preserves an atmosphere characteristic of days gone by. smallest populations in the state, with only 731 residents and little development.
Here, you won’t find lines of resorts, upscale boutiques, or big-name franchises; instead, there’s only one supermarket and a general store. Locals vend surplus produce like avocados and bananas at makeshift stalls along the roadsides, relying on an honor system where customers leave money in jars provided. The terrain shifts from pristine white sands to rough black volcanic pebble beaches, accompanied by steep cliff faces. Additionally, cellular reception can be spotty across various areas within the town.
“I adore Hana because it feels like one large ohana (family),” explained Kaukaohulani Morton, the event sales and planning manager at the Hana-Maui Resort. Her own family has roots extending for generations within this town. “Here, it’s more than just folks being closely connected; they truly consider each other as part of their family.”
Thanks to its isolated position, Hana retains its small-town charm—there’s no nearby major U.S. airport, and getting there involves navigating the twisty Road to Hana. While some adventurous travelers embark on the lengthy journey by car, many do not stay for more than a day, resulting in a less bustling version of Hawaiian tourism.
Where to lodge in Hana
There’s just one main resort in Hana, yet you’ll find it impressive. Established back in 1946, the Hana-Maui Resort A Destination by Hyatt hotel, which is a cozy boutique establishment, sits atop a cliff offering panoramic sea views. This tranquil retreat encompasses approximately 74 plantation-inspired cottages scattered across 75 verdant acres, harmoniously merging with the surrounding nature. Unlike towering complexes, this venue maintains an open and spacious feel without crowded elevators or skyscrapers. Amenities include a restaurant, an indoor-outdoor spa, a yoga studio, and an inviting infinity pool. Thanks to its eastern orientation, guests can enjoy breathtaking sunrise vistas from the premises.
You might alternatively choose to camp at Waianapanapa State Park or opt for lodging at one of the more petite bed and breakfast establishments.
Where should you go in Hana?
In a location overflowing with unspoiled natural splendor such as Hana, the most authentic way to embrace it is through outdoor exploration.
- Waianapanapa State Park The crown jewel of Hana boasts 122 acres of untamed scenery including sea caves, rock formations, and groves of hala trees, showcasing the unspoiled beauty of Hawaii. You can relax at the renowned black sand beach or explore the area via six miles of hiking paths that wind past historical spots and ancient drawings. Non-residents must make reservations which can be arranged. online .
- Kahanu Garden provides a serene escape and insight into Hawaiian heritage. “It’s likely that you’ll get an impression as though you’ve traveled back in history due to how hallowed this ground is,” explained Morton. The site includes a botanical garden with species important to Hawaii’s cultural tapestry, remnants of historical dwellings and burial sites, along with the Piilanihale Heiau—the biggest prehistoric structure in Polynesia—which served as the home of 16th-century Native Hawaiian leader Piilani. Visitors have the option to join a guided tour (adults $30; children under 12 free) or explore independently (adults $18; children under 12 free).
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If you're visiting Hawaii, heading to the beach is an absolute must. Surrounded by sea cliffs, the curved Hamoa Beach offers a stunning location to enjoy your day. Additionally, there’s the well-known Hana Bay, which, as Morton mentions, serves as the “meeting point for everyone around.”
- Support local cuisine. In Hana, food trucks offer everything from Thai dishes to coffee alongside poke bowls crafted with just-caught fish. For those with a penchant for sweets, there’s plenty to enjoy as well. Given the abundance of banana plants in Hana, the area is renowned for its delectable banana bread. Make sure to visit Hana Farms to sample one of their numerous flavors of this beloved treat.
- Head out to Fagan’s Cross. This towering monument honors Paul Fagan, the California native responsible for establishing the Hana-Maui Resort, known back then as Kauiki Inn. The large cross was installed atop a nearby hill just opposite the resort in 1960. Embark on a 1.5-mile trek along the well-paved trail to enjoy sweeping views of Maui’s Hana coast.
What is the way to reach Hana?
A significant part of Hana’s charm and underdevelopment stems from its remote location. Visitors can arrive at Kahului Airport via a main carrier and subsequently embark on a journey lasting between two to four hours along the 64.6-mile long Road to Hana. This route was constructed back in 1926, replacing earlier paths which had been merely narrow footways for walking or riding horses. Known for being extremely winding and perilous, this scenic highway serves as an attraction itself with features such as cascading waterfalls, observation decks, freshwater pools, and roadside eateries.
Should you wish to bypass the lengthy trip, the Hana-Maui Resort collaborates with Mokulele Airlines—the sole carrier serving this region—to arrange direct flights for guests into Hana Airport. This 45-minute aerial route from Honolulu offers stunning views of Molokai’s cliff faces, cascading waterfalls, and Kalaupapa, a historically significant site which was once an isolated colony used for isolating individuals afflicted with leprosy during the 19th century. Upon arrival in Hana, visitors have the option to rent a Jeep right at the resort itself.
Ways to Be a Respectful Guest in Hawaii
Upon visiting Hana, you'll sense the close-knit nature of the community and their deep pride in their cultural legacy. Respecting local customs isn’t just about enhancing your journey; it’s also a way to support the people who make Hana such a remarkable place.
Morton advised being open-minded and not hesitating to chat with locals about daily life and acceptable activities. While sightseeing, keep an eye out for signs and bear in mind that you’re visiting another person’s home. “Should a sign read 'no tourists,' then heed that instruction,” she stated.
Above all, consider how you spend your money. "Should you plan to visit Hana, make sure not only to go there but also utilize our facilities, dispose of waste properly, and then depart. We encourage visiting Hana and backing our community enterprises," stated Morton. "Enjoy meals from food vendors, patronize local stores, buy regional products, and remain overnight when feasible since every bit helps bolster our economic situation."
The article initially appeared on USA TODAY: You haven't experienced this aspect of Hawaii yet: The peaceful, isolated town of Hana on the island of Maui.
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