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It is a proven reality: we live In denim. Jeans offer the ideal mix of comfort and style, yet not all jeans are created alike; thus, being aware of top denim brands could be the deciding factor between achieving the perfect fit and returning armloads of clothing items to the postal service. (Can you guess our preferred result?)
Because of the vast number of choices— classic straight , trendy wide , resurgent skinny , and precise trims for all of the above tummy control to petite legs —It's nearly impossible to single out the top jean brand. To embrace democratic principles, we consulted our die-hard denim enthusiast editors. They revealed their favorite fits, hues, and distinctive features from their preferred labels. Ranging from established favorites such as Levi’s and Madewell to emerging players like Still Here and Damson Madder, here are the 19 premium denim brands favored by our team members.
Top denim brands for women, summarized quickly
- Best Classic: Levi’s
- Best Value: H&M
- Best for Trends: Free People
- Most Size-Inclusive: Abercrombie & Fitch
- Best Plus-Size: Good American
- Best Quality: Agolde
Levi’s
How could we not Begin with Levi’s? This brand essentially created blue jeans, and continues to produce durable models even today, albeit now offering an extensive range of fits, materials, and hues. Pricing varies significantly across their different lines, so we suggest choosing Levi’s Premium for 100% cotton designs built to endure. Less costly options often incorporate synthetic fibers for elasticity, potentially compromising durability; higher-end choices cater specifically to die-hard denim enthusiasts. Kick off your collection with the 501 and the Wedgie, both classic, universally appealing straight-legged silhouettes.
Levi’s Premium 501 ’90s Jeans
$98.00, Amazon
Levi’s Premium Wedgie Straight-Fit Jeans
$98.00, Amazon
Madewell
"I typically dislike stretch denim because it fails to impress me compared to well-worn 100% cotton. However, Madewell is an exception," she explains. Pawonation.com shopping editor Jake Henry Smith . “By adding just 1% elastane into most of its popular pairs, the brand is able to offer tighter, more comfortable fits from the first wear. And while I’ve found that other elastane denim trends to stretch out relatively quickly, my pairs are still good as new after multiple washes.” Contributor Emily Tannenbaum "There is absolutely no denim I rely on more to keep its shape through numerous washes—without any sagging at the knees! Additionally, I am continually impressed by Madewell’s commitment to their clientele: they provide extensive sizing options, in-store hemming services, and a trade-in program." Furthermore, we value how besides offering timeless designs, the brand presents fashion-forward styles, encompassing various contemporary interpretations. barrel jeans And include flares that seem accessible to the typical individual.
Madewell Darted Barrel-Leg Jeans
$148.00, Madewell
Madewell '90s Straight Jeans for Curvy Figures
$128.00, Madewell
Abercrombie & Fitch
A favorite of Pawonation.com Readers, Abercombie’s jeans stand out as the brand's strongest offering nowadays. They offer various styles ranging from slim fits to wide-leg designs, available in an extensive spectrum of shades—from deep indigo to light fades. However, what sets them apart is their inclusive sizing policy; they provide both regular and "Curve Love" versions for most styles, with numerous models offered across five different lengths (ranging from extra short to extra long). Regardless of your body type, you're likely to discover a well-fitting pair without needing alterations.
Abercrombie & Fitch Curve Love High-Rise '90s Relaxed Fit Jeans
$90.00, Abercrombie
Abercrombie & Fitch '90s Straight Jeans with Mid-Rise Fit
$90.00, Abercrombie
H&M
H&M distinguishes itself by providing some of the most budget-friendly all-cotton jeans available, such as the Bleecker style mentioned below. For those who prefer a bit of flexibility, H&M also offers jeans with elastane blends. While these more economical options may not use the thickest or toughest materials, they do boast stylish designs ideal for refreshing your wardrobe at minimal expense. You might find them surprisingly resilient even after multiple washes. Additionally, their sizing tends to be quite accommodating and frequently includes an appealing range of shades.
H&M Bleecker High-Waist Loose Leg Jeans
$30.00, H&M
H&M High-Waist Slim-Straight Ankles jeans
$35.00, H&M
Free People
Stylish, bohemian, and effortlessly chic—Free People’s denim collection excels with designs that make a statement, many priced under $100. Their in-house brand, We The Free, provides patterned options and straight-leg jeans that avoid feeling generic, but the standout piece is undoubtedly the Good Luck, which features a barrel-cut design popular among fashion enthusiasts at Pawnation.com commerce editor. Malia Griggs She swears by her choice. "In my mid-20s, I encountered a barista who had these pants on, and they caught my attention right away with their relaxed fit, narrow cuffs at the ankles, and moderate rise," she explains. "These features were absent from my typical 'millennial' style which leans towards higher rises and wider legs. The comfort level of these trousers is exceptional; they feel like old favorites despite being new."
We, the Free Good Luck Barrel Jeans
$98.00, Free People
We the Free Risk-Taker Mid-Rise Jeans
$98.00, Free People
J.Crew
Similar to all items at J.Crew, their collection evolves with fashion trends yet maintains a timeless feel—think of the nautical-flavored flared jeans and broad-legged cuts that stay away from being overly loose. Everything exudes elegance and suitability for professional settings, plus frequent sales make them even more appealing. "Some of my jeans have actually endured for several years," notes one customer. Pawonation.com commerce director Brie Schwartz While I prefer their stretch denim, these jeans maintain their form even after several wearings, plus they're among the few brands offering mid-rise styles, which I stick with.
J.Crew High-Rise Flare Jeans
$158.00, J.Crew
J.Crew High-Rise Slim-Wide Jeans
$148.00, J.Crew
Reformation
A favorite of multiple Pawonation.com staffers, including shopping contributor Grace O’Connell-Joshua Ref’s meticulously crafted jeans flatter almost every body type. They have an enduring style that also complements contemporary styles, and what we really appreciate is how they refresh their classic designs each season with trendy finishes and decorative elements such as studs. While these jeans offer minimal flexibility, rest assured this isn’t a drawback—they gradually conform to your individual figure, lending them the well-worn appeal of cherished old denim.
Wilder High-Rise Wide-Leg Jeans from Reformation
$168.00, Reformation
Cary High-Rise Slouchy Straight-Leg Jeans from Reformation
$168.00, Nordstrom
Pistola
“I discovered Pistola denim two years ago and my life has never been the same—seriously,” says Pawonation.com senior commerce editor Jenifer Calle You know how at the end of the day, you're thrilled to remove your pants? Sometimes, though, I keep them on because they’re that These jeans become increasingly comfortable with each wearing session. They're soft and elastic yet maintain their structure well enough to flatter my small frame perfectly. At present, I have four pairs which I tend to cycle through throughout the week. Whenever I compare them to other jeans in my wardrobe, nothing else measures up to the quality of Pistola denim." These two pairs can enhance your existing jean lineup significantly.
Ryder High-Rise Cuffed Denim Pants
$178.00, Pistola
Lexi Mid-Rise Bowed Straight Jeans Pistol
$168.00, Nordstrom
Everlane
The notion that all millennials purchase their jeans from Everlane holds merit due to the quality they offer for the price point. Even with several design modifications over recent years, each cut continues to attract devoted followers. Once you discover your preferred fit, switching brands may become challenging. Alongside trendy slim cuts making a comeback, Everlane’s interpretation of horseshoe jeans has also gained popularity. As one customer explains, "After much deliberation about whether barrel-leg jeans were truly what I desired or merely a fleeting fashion trend, I decided to buy them. These jeans surpassed my initial expectations." Pawonation.com senior news editor Sam Reed They're extremely comfortable and can enhance any outfit right away. I have absolutely no complaints!
Everlane Way-High Curve Jeans
$128.00, Everlane
Everlane Super-Soft Relaxed Jeans
$98.00, Everlane
Agolde
If you're looking for perfectly fitting loose jeans or sleek full-length ones suitable for work, every piece from Agolde's collection boasts that well-worn comfort which improves over time. Since reviving their line in 2014, they have consistently stayed current. "The jeans I'm loving at the moment are definitely my barrel jeans from Agolde," she shares. Pawonation.com senior editor Stephanie McNeal "I am aware they are allegedly Controversial as a choice, yet these are among the most flattering jeans I've ever worn. One aspect I really appreciate about this brand is the elevated feel of all their products. Each pair seems like something you'd find from an era predating fast fashion—durable, figure-flattering, and high-quality." Additionally, the assistant fashion editor mentioned: Tascha Berkowitz adores how the brand provides extended leg lengths for taller girls: "The '90s pinch-waist design is something I totally stand behind; it's the ideal go-to straight-leg jeans that I likely wear more than anything else in my wardrobe."
Agolde Luna high-rise taper jeans
$260.00, Net-a-Porter
Agolde '90s Pinched Waist Cropped Jeans
$228.00, Nordstrom
Gap
Pawonation.com digital director Perrie Samotin , an expert at balancing luxury with affordability, endorses Gap as the ideal balance between fashion and cost-effectiveness. Specializing in denim wear, this brand provides a variety of designs and shades to suit different tastes. Similar to Madewell, Gap presents both 100% cotton options alongside stretch fabrics that maintain their form over time. Pretty impressive for spending less than $100, wouldn’t you say?
Gap High-Rise Retro Fit Skinny Jeans
$80.00, Gap
Gap High-Rise '70s Wide-Leg Jeans
$80.00, Gap
Good American
Offering sizes ranging from 00 to 32, Good American has gained recognition as a go-to brand due to its broad inclusivity options, which have grown over time. Founded by Khloé Kardashian and Emma Grede in 2016 with just a few style choices, the label has since diversified its collection, providing solutions for various body types. denim trend No matter your build, there's a perfect match for everyone—a miracle.
Great American Great Waist Cropped Palazzo Jeans
$139.00, Nordstrom
Good American Comfort-Fit Tech Jeans with Curved Design
$159.00, Nordstrom
Rolla’s
Australian brand Rolla’s is best known for its Sailor jeans, which feature a tight fit through the thighs and a dramatic flare at the ankles, plus nautical patch pockets. “They have a chic retro silhouette which I love, but they aren’t as restrictive as true vintage jeans since they have a generous amount of stretch,” says Pawonation.com visuals director Lauren Brown They're perfect for daily wear as you can sit comfortably while eating in them. Additionally, they look stylish enough for a night out. However, one minor drawback is that these jeans tend to shrink about half a size after the initial wash, so it’s advisable to choose a smaller size.
Rolla’s Sailor Jeans
$149.00, Free People
Rolla’s Heidi Low Jeans
$149.00, Free People
Frame
Frame's jeans boast adorably charming designs and finishes intended to endure over time. While they may not be inexpensive, their durability makes them worthwhile. "In my view, Frame deserves the investment due to its appealing styles and lasting quality," Pawonation.com ’Tannenbaum states, "Being a 5'5" lady with minimal curves, I've found that the Le Super High jeans have turned into my favorite pair for dates because they make my legs appear exceptionally elongated and provide me with the additional support I desire in the rear."
Frame Low-Slung Barrel Jeans
$278.00, Net-A-Porter
Le High Straight Jeans Frame
$248.00, Nordstrom
Banana Republic
I'm genuinely impressed with Banana Republic's denim collection, particularly the stiff, 100% cotton material they use for their more relaxed-fit styles, Pawonation.com Smith mentions, "It seems like it will endure indefinitely and age gracefully over time. While the variety might not match that of certain competing labels, each pair stands out without any superfluous additions; they all seem capable of being standout pieces in a denim lineup. Go ahead and take the leap."
Banana Republic Loose-Fit Straight Jeans
$130.00, Banana Republic
Banana Republic High-Waist '90s Straight Leg Jeans
$100.00, Banana Republic
Damson Madder
The London-based record label Damson Madder debuted in 2020 and is steadily gaining popularity in the U.S., with several fans across the country. Pawonation.com Staff members say, "The pair of jeans I receive the most compliments on—and possibly the most complimented item of clothing—is from their Sylvie line. These jeans cinch nicely around my waist before flaring out into a perfectly proportioned wide leg ending in a trendy hem," notes Smith. "An additional plus is that they do not bleed dye; something quite uncommon among darker wash denims. Furthermore, the entire range of trousers offers stylish cuts and each style subtly incorporates current fashion trends rather than diving headfirst into fleeting ones. Typically, smaller labels within this pricing bracket tend to compromise on craftsmanship but everything produced by Damson Madder feels truly high-quality. This brand has won me over completely."
Italian Damson Madder Selvedge Sylvie Jeans featuring Turn-Up
$140.00, Damson Madder
Damson Madder Dion Jeans
$165.00, Free People
Still Here
Located in New York and frequently sported by stars such as Taylor Swift , Still Here has mastered the art of basics with a twist. “So many of its styles feature special little elements like painted details, mixed media patches, or drawstrings to add some flair to your go-to denim,” Pawonation.com Berkowitz suggests that you should opt for the brand’s well-known wide-legged styles or the drawstring jeans, dubbed “Cool.”
Still Here Walker Jeans
$280.00, Bergdorf Goodman
Still Here Cool Jeans
$285.00, Bergdorf Goodman
Citizens of Humanity
Among the earliest (and finest) labels dedicated to jeans that emerged at the turn of the millennium, Citizens of Humanity has solidified its position within the realm of high-end denim thanks to styles that always stand out. Beyond perfecting relaxed-straight fits and dreamy flare designs, CoH justifies investment solely through its incredibly comfortable material. As one enthusiastic reviewer gushes, "Prepare yourself for the most buttery-soft, elastic, and stylish pair of jeans you've ever laid eyes on." Pawonation.com senior West Coast editor Jessica Radloff These high-waisted flared jeans offer comfort whether you're dressing them up or down—they never leave you feeling uneasy. It’s certainly an investment piece, yet completely justified. (Be prepared for your desire to own multiple colors!)
Citizens of Humanity Baretta Loose Fit Straight Jeans
$270.00, Net-A-Porter
Citizens of Humanity Lilah Flared Jeans featuring welt pockets
$238.00, Shopbop
Mother
With their barely-there worn hems and impeccable cuts that feel like second skin, Mother earns its premium pricing through unmatched style and durability. Every pair virtually calls out to be paired with a classic white shirt. leather loafers —its classic preppy look perfected precisely as it should be, and we totally love it.
Mother Hustler Ankle Frayed Jeans
$268.00, Bloomingdale's
Mom's Patch Pocket Rambler Zip Sneaker jeans
$270.00, Net-A-Porter
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